User behavior.
What is programmatic buying and how does it work?
Programmatic buying is the most advanced form of digital advertising. Instead of negotiating ad space one placement at a time, programmatic technology automatically buys the most relevant ad inventory for your audience in real time — at the exact moment your potential customer is consuming content.
In Argentina, this means your brand can appear on the top streaming channels, news portals, apps, and entertainment sites, with far more precise targeting than traditional TV or radio advertising.
Why is it more effective than traditional advertising?
TV or radio advertising reaches everyone equally, with no distinction. Programmatic buying lets you define exactly who you want to reach: by age, gender, geographic area, browsing behavior, interests, and more. This reduces wasted spend and increases message relevance.
Our consumer's interests.
On which platforms and in which formats does your brand appear?
– Streaming: Disney+, Paramount+, Flow, Pluto TV, and other channels with advertising
– News portals: Infobae, La Nación, Clarín, and hundreds of partner sites
– Mobile apps with ad inventory
– Formats: pre-roll video, display banners, rich media, and audio
– News portals: Infobae, La Nación, Clarín, and hundreds of partner sites
– Mobile apps with ad inventory
– Formats: pre-roll video, display banners, rich media, and audio
What kinds of businesses is programmatic buying for?
– Brands that want to build a mass-market presence on a controlled budget
– Companies that already run campaigns on Meta and Google and want to expand their reach
– Businesses that want to appear in premium contexts (streaming, leading media outlets)
– Brands with seasonal campaigns that need high impact in a short time
– Companies that already run campaigns on Meta and Google and want to expand their reach
– Businesses that want to appear in premium contexts (streaming, leading media outlets)
– Brands with seasonal campaigns that need high impact in a short time
Frequently asked questions about programmatic buying
What is the minimum budget for this type of campaign?
Programmatic buying has a higher entry point than Meta or Google Ads. We define it in the initial consultation based on your goals and the reach you expect.
How are results measured?
We measure impressions, completed video views, clicks, exposure frequency, and brand recall. All data is reported in real time.
Can it be combined with other campaigns?
Yes, in fact that's the most effective way to use it. Programmatic boosts your Meta and Google campaigns by keeping your brand present at other moments of the consumer's day.
First we listen, then we propose.
What are you looking for?
Choose the option that best represents you.
Advertising investment
Approximate, just to give us a general idea.
