User behavior.
What is Google Ads and how can it grow your business?
Google Ads is Google's advertising platform, the most powerful tool for reaching people who are already actively searching for what you offer. When someone types 'marketing agency in Buenos Aires' or 'urgent plumber CABA,' the first results that appear are Google Ads ads.
Unlike social media advertising, Google Ads captures existing demand — it reaches customers at the exact moment they're searching for your product or service.
Who is Google Ads for?
Google Ads is especially effective for:
– Professional services where customers search actively (lawyers, accountants, doctors, technicians)– Businesses with specific products that people search for by name or category
– Companies that want to attract customers with high purchase intent
– Small and mid-sized businesses that want to compete with bigger brands in their industry
Our consumer's interests.
Which Google platforms do we work with?
– Google Search — text ads in search results
– YouTube — video ads before and during content
– Display — visual banners on Google partner sites
– Performance Max — automated campaigns across the entire Google ecosystem.
– Google Maps. – prominent placement when people search for nearby businesses.
– YouTube — video ads before and during content
– Display — visual banners on Google partner sites
– Performance Max — automated campaigns across the entire Google ecosystem.
– Google Maps. – prominent placement when people search for nearby businesses.
How do we manage your Google campaigns?
At UNOxUNO we don't just launch campaigns and let them run on their own. Our process has clear stages:
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1.Keyword research
We identify the exact terms your ideal customer uses to search for what you offer. This defines which searches you appear in and which you don't, so you avoid spending on irrelevant traffic.
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2.Campaign structure
We organize campaigns by goal, ad group, and keyword. A well-organized structure is the foundation of profitable campaigns.
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3.Ad creation
We write ad copy focused on clicks and conversions. We test variants to keep the ones that perform best.
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4.Weekly optimization and adjustments
We review performance week by week: we cut what doesn't convert, scale what works, and adjust bids to maximize return.
Frequently asked questions about Google Ads
What's the difference between Google Ads and SEO?
Google Ads generates immediate traffic by charging you for each click. SEO generates organic traffic without paying per click, but takes months to deliver results. The two complement each other, and we recommend combining them in the medium term.
How much does it cost to appear on Google?
The cost per click varies depending on the industry and the competition. In some industries a click costs ARS 50, and in others it costs ARS 500. We define it in the initial strategy based on your budget and goals.
Can I control how much I spend per day?
Yes, Google Ads has configurable daily budget limits. You never spend more than you set.
Do I need a website to run Google Ads?
Yes, it's essential. If you don't have a website yet, we can also help you with design and development.
First we listen, then we propose.
What are you looking for?
Choose the option that best represents you.
Advertising investment
Approximate, just to give us a general idea.
