What Is Mercado Ads and Why Is It Key to Selling on Mercado Libre?
Mercado Ads is the advertising platform of Mercado Libre, the largest marketplace in Latin America. With millions of daily searches in Argentina, showing up first in Mercado Libre's results can be the difference between selling a lot and selling very little.
Unlike Google or Meta, on Mercado Ads the user is already inside the platform with active purchase intent. That makes conversion much more direct and measurable.
Who Is Mercado Ads For?
– Mercado Libre sellers who want to scale their sales
– Brands that want to gain visibility over competitors on the marketplace
– Businesses with a product catalog looking for higher turnover
– New sellers who want to speed up their positioning on the platform
– Brands that want to gain visibility over competitors on the marketplace
– Businesses with a product catalog looking for higher turnover
– New sellers who want to speed up their positioning on the platform
What Types of Ads Do We Manage?
– Product Ads — your products featured in the top search spots
– Display Ads — banners within Mercado Libre to build your brand
– CPM and CPC campaigns — we choose the model that works best for your business
– Display Ads — banners within Mercado Libre to build your brand
– CPM and CPC campaigns — we choose the model that works best for your business
How Do We Optimize Your Mercado Ads Investment?
At UNOxUNO we don't just launch campaigns and let them run on their own. Our process has clear stages:
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Catalog Analysis
We identify which products have the greatest advertising potential based on search volume, price, and margin. Not every product needs to be advertised — we choose the ones that generate the highest return.
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Campaign Setup
We structure campaigns by category or product, with bids adjusted to the competition in each segment.
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Listing Optimization
A well-positioned ad is no use if the listing has poor photos or an incomplete description. We review and optimize your listings before advertising.
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Monitoring and Adjustment
We monitor ACOS (advertising cost of sales) week by week to make sure your investment is generating profitability.
Mercado Ads Frequently Asked Questions
Do I need to be an active Mercado Libre seller to hire the service?
Yes, Mercado Ads works on existing listings in your Mercado Libre account. If you don't have an account yet, we can help you create and set it up.
How do I know if advertising on Mercado Libre is right for me?
It depends on your industry, your margin, and the competition. We evaluate it together in the initial consultation using real search data and results estimates.
Is the ad spend included in the management fee?
No. The management fee covers campaign strategy and optimization. Ad spend within Mercado Ads is handled separately.
What if my listings don't have good photos?
Before advertising, we review the quality of your listings. If you need to improve the images or descriptions, we'll let you know as part of the process.
First we listen, then we propose.
What are you looking for?
Choose the option that best represents you.
Advertising investment
Approximate, just to give us a general idea.
